Think about photography, about cameras, and what comes to your mind? What company comes to mind? Canon or Nikon. They have always been associated with cameras. With the best cameras. They have been pioneers in photo/optical industry for many decades. However, something has changed… Something nobody anticipated… First, mirrorless cameras appeared. And changed the world […]
Fujifilm recently made their software – Fujifilm X Raw Studio – available to download. Initially, the software is only available for Mac users but is is going to be available for PC users in February, too. What’s very interesting about Fujifilm X Raw Studio is that the raw conversion software (that’s what it is in […]
One of many things that surprised me a lot when I moved to mirrorless (and Fujifilm specifically) was getting firmware upgrades for cameras that would not just fix bugs but also improve performance of my camera and even add new features! I’ve never seen anything like that with DSLR cameras… And yet, Fujifilm have been […]
Fuji has released a beautiful ad for Fujifilm Finepix cameras. As I have found out, apparently it is am X-rated ad on Asian markets. It is an ad for Fujifilm Finepix X100 and it’s a work of a photographer – James Leung. It’s a beautiful black and white ad, only 1min 50sec long. What Fuji […]
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